Many customers have a bottle of wine that they are saving for 'that special day'.  I tell them that my special day is Tuesday.

I remember the former owners of Penfolds winery in Australia came to our house in Baltimore to celebrate Thanksgiving dinner.  It was a magnificent feast as usual. The owners of the winery gave my father a bottle of their Claret.  It was one of their finest vintages. 

My father wanted to drink it on a special occasion so he stored it in the corner of the dining room where all of his special bottles were stored.  The dining room was cold in the winter and hot in the summer - a perfect storm. 

About 15 years later there was a special occasion.  I'm not sure what that special day was but it was time to open The Penfolds Claret.  With anticipation, we pulled the cork and promptly decanted the wine.  It was not quite as good as a warm National Bohemian Beer.  It was undrinkable.

So now I offer this advice.  Every day is a special occasion - especially Tuesday.